Level up your content marketing.
We help B2B services to attract their ideal clients and scale up their online presence through effective content marketing.
Your audience is your key to success.
When you have a targeted audience of people that love your content, trust you, and want to hear from you, growing your business is much easier.
Need more clients?
Email your subscriber list.
Looking for your next hire?
Tap into your audience.
Want more followers?
Craft ‘share-worthy’ content.
If your organisation isn’t communicating effectively with its audience, you’re missing out on customers and revenue, whilst it’s one of the most effective growth levers you can pull for long-term results.
Content is the foundation of all media.
Before the internet arrived, most communication was done on a 1:1 basis.
In the online space, we engage with media, which turns our 1:1 conversations into 1:many assets that can be used repeatedly.
Paid media like advertising and sponsorships.
Earned media like collaborations and testimonials.
Owned media like newsletters and articles.
It’s a critical part of how we interact with companies and find solutions to our problems.
Nurturing your customer pathway.
To get more customers online, you need to:
One. Understand your ideal customer and their buying journey.
Two. Develop the right mix of media to help people at each stage of their journey from problem to solution to outcome.
Three. Get your content in front of the right people, and move them through a repeatable sales & marketing pathway.
Four. Test different tactics, measure the results and double down on what works.
Sounds simple, right?
It’s not rocket science - but as with any profession, it takes a specific set of skills and systems to succeed.
How we can help.
Over the last 5+ years, Paste & Publish has delivered fantastic content marketing results for clients in a diverse range of industries.
Depending on your requirements, there are 3 ways that we can help you to plan, launch and scale your content marketing:
Do it yourself
Online learning academy
Develop a winning content marketing programme at your own pace and build as you learn with in-depth training courses and live workshops. Results guaranteed.
In development - ETA early 2024.
P&P Accelerator
Our core strategy and coaching offering. Level up your content marketing, develop your in-house capabilities and assemble your dream team to generate measurable results that can scale. Strictly limited availability.
Do it together
Done for you
Agency services
Digital marketing made easy. Tap into our network of top-tier talent. If you have a marketing plan in place and need support with execution, we can connect you with the right professionals to help reach your goals. Complimentary service for clients.
Our approach is customer centric, strategy first and outcome focused.
Empower your team for excellence.
“Callum is incredibly knowledgeable and is also a gifted teacher and strategist. He has patiently and generously taught me everything from the basics of marketing funnels, to how to think through all the hats I wear and what tasks go with each, to how to create content campaigns that match what the customer is looking for on each of the platforms we create for (blog, YouTube, social media, etc.) He’s also taught me how to collaborate with other companies to create more value for the customers and benefit each other by sharing our solutions with the other’s audiences.
I have learned more from him in the past year than I had in 10 years running my own business before working with LedgerGurus. Each time we meet, he is prepared with what he thinks I need, but is also open to whatever direction I feel we need to go in. He keeps me on track with my goals, but also makes sure that I’m the one running the show. He listens well, responds quickly, and follows through with anything he says he’ll do.”
Kelley Birrell - Content Manager, LedgerGurus
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