The P&P Content Marketing Accelerator

Level up your content marketing with our ‘done-with-you’ strategy and coaching help. 

For B2B services & solution providers seeking to nurture an online audience of ideal potential clients, earn their trust, and transform these leads into rewarding relationships.

Own your online real estate. Take control of your growth. Build your in-house capabilities.

Do these marketing obstacles sound familiar?

  • Is your marketing strategy unclear or failing to measure up to your objectives?

  • Are your online visibility efforts not turning into tangible results?

  • Do you want to email your subscribers more regularly but don’t know how to do it effectively?

  • Does your pipeline run dry whenever your team takes a break from selling or advertising?

  • Are you too dependent on referrals for securing new business opportunities?

  • Are you finding it challenging to nurture leads that aren't immediately ready to sign up without lots of 1:1 effort?

  • Does your customer engagement revolve mostly around 1:1 interactions, repeating the same conversations?

  • Feel like your business is the best-kept secret and wondering why more people don’t know about your services?

  • Lacking effective systems for content creation and promotion, or trained staff to manage the process?

  • Not sure how to use AI to create content that resonates with your audience?

  • Feeling overwhelmed by the fast pace of digital marketing evolution and struggling to keep up?

You're not alone. We come across these issues all the time, and we're here to help.

Picture this…

Your brand shines online as a content leader within your industry, drawing in fresh leads as you sleep.

Repeatable marketing assets fuel your customer journey, generating awareness, building trust, and attracting leads primed for sales conversations. As a result, you’re able to grow your client base, expand your team, and take on more ambitious goals.

But better yet, you have the systems, skills and talent in-house to repeat these results over time. You’re no longer at the risk of your growth engine breaking down if a key staff member, contractor or agency moves on.

And all of this with a content marketing programme that fits your company’s unique needs, like a glove.

Welcome to the Paste & Publish Accelerator!

The P&P Accelerator is not just a coaching service - it's a two-phased journey designed to build effective content marketing capabilities and results within your business.

  • We don't believe in a one-size-fits-all strategy. In this first phase, we work with you to create a custom-made content marketing plan based on proven frameworks. This includes auditing your current activities, outlining your customer pathway, and building out your development roadmap. 

    Together, we'll lay a robust foundation for your long-term growth, complete with a content plan for the next 3-12 months, collaboration & promotion strategies, and operational systems.

  • Once your plan is in place, we move into phase 2 - ongoing coaching and training. This isn't just a one-time thing; we'll regularly meet over Zoom and provide asynchronous assistance via Loom and email. 

    We'll guide you through the 'how' and 'why' of each step, ensuring that you not only execute effectively on the plan, but also level up your skills and team as you go.

With the P&P Accelerator, you can expect:

  • A bespoke content marketing strategy for your business: tailor made to help you reach your goals.

  • A realistic roadmap that gets you from A to B: a strategy is just the beginning. Your roadmap (rollout plan) details the specific activities and tasks that you need to do at each stage to bring it to life.

  • A predictable rhythm of cadences: your roadmap is for one off projects like developing content and setting up apps, for example. You’ll also establish and assign repeatable activities that need to be done every day, week, month, quarter, and year.

  • A marketing team that fits your specific needs and budget: this might involve hiring contractors, repurposing or recruiting employes, hiring a VA, doing it yourself, engaging an agency, or a combination.

  • A clear understanding of proven digital marketing frameworks: so that you can replicate them yourself in the future.

  • A content marketing tech stack that simplifies your workflows: install AI, automation, scheduling tools, analytics, and other apps depending on your specific requirements.

  • Brand communication guidelines and documentation: to ensure that your brand communicates consistently and appropriately, without being entirely reliant on one creator.

  • Access to 200+ digital marketing SOPs and templates: to fast-forward and simplify your execution.

  • Coaching and expert guidance: from our founder and serial entrepreneur, Callum Armstrong. Level up your content marketing, and keep improving over time!

How does the P&P Accelerator compare to your other options?

Hiring a marketing agency

  • They get results, but they own a key part of your customer acquisition system.

  • You get promised the world, waste thousands of dollars and months of time on a bad experience.

  • Not only do you own the result generating machine, you also level up your skills and systems to maintain those results independently.

Hiring or repurposing an employee

  • You hire a rockstar at a fraction of the cost of an agency and they perform well, but you still have to manage them. If they leave, you're back to square one.

  • You hire the wrong person and their actions damage your reputation. Or you hire a good person but they’re starting from scratch and need to figure it out themselves.

  • We help you to build the structures, processes and strategies required to enable the success of good people whilst maintaining continuity if staff leave.

Hiring a contractor or VA

  • You get a great job done at a fraction of the cost for a full time employee, but you still need to manage them and they’re usually not as invested in your success as a full time employee.

  • You hire the wrong person and they make costly mistakes, waste your time, and don’t really care about your brand. This results in costly delays, drama and frustration.

  • By starting with strategy, then coaching your team for success, you’re able to get more out of your people, regardless of employment structure. And they get a higher quality client/manager, along with more context and structure to work within.

Figuring it out yourself

  • You gain a wealth of knowledge and experience, get great results and maintain complete control. But it can take LOTS OF WORK and it’s all on you. Not to mention that the world of content marketing is evolving rapidly.

  • You make basic mistakes that cost precious time and resources, and end up quitting before seeing results. It's easy to miss opportunities that a seasoned professional would catch. All that time wasted could have been focused on your core business and helping clients.

  • We fast-track your learning and help you to avoid common pitfalls, all while keeping you in control. You gain the confidence that comes with having proven frameworks in place, and receive expert guidance every step of the way.

Our customisable framework

Every business is unique, which is why we don't believe in a one-size-fits-all approach. 

When you join the P&P Accelerator, we tailor our services to your specific requirements. Our framework is adaptable, focusing on up to five key areas over the course of our engagement to drive growth and results. These are:

    • Identifying your objectives and how they are connected to your overall business goals.

    • Defining your ideal customer segments and what matters to them.

    • Refining how you communicate your offer & positioning so that you’re the obvious choice for your audience.

    • Outlining your customer pathway, marketing activities, conversion events, metrics to measure, and calls to action.

    • Reviewing your current marketing programme, tech stack and team capabilities, and developing an action roadmap.

    • Outlining your brand communication approach, media mix, and marketing channels.

    • Identifying how your values, offerings and personality are reflected in your communication style.

    • Creating communication and tone of voice guidelines to ensure consistency in your messaging.

    • Translating your brand identity into an intentional and delightful user experience at every touch point.

    • Defining your content pillars to make content planning straightforward and consistent.

    • Building out a quarterly or annual marketing calendar that aligns with your overall seasonality.

    • Planning campaigns, content, and promotions for each time period.

    • Developing content topics for each campaign with briefs assigned to the relevant people.

    • Ensuring that your content is evergreen, so that it continues to deliver results long after campaigns are finished.

    • Building out a content repurposing and distribution strategy so that you can be present on multiple platforms without multiplying your workload.

    • Identifying your ideal team structure and helping you to recruit the right people.

    • Creating a marketing budget that aligns with your overarching financial strategy.

    • Establishing analytics and reporting processes that help you to make data-backed decisions.

    • Supporting you to set up the right tools and apps for rollout, and making introductions to experts that can help.

    • Installing SOPs, templates and other handy tools to simplify your execution.

    • Installing and customising cadence lists to help your team manage the activities that need to be repeated every day, week, month, quarter, and year.

    • Ongoing coaching support and training in the areas where you need it most.

    • Empowering you or your team to chart a course for content marketing success.

    • Showing you how to use the 80/20 principle to get more done, faster and with less effort through effectively prioritising.

    • Leveraging AI tools like ChatGPT to get better outcomes with less effort.

    • Effectively leveraging human capital through providing quality briefs and ongoing guidance to help you manage your people.

    • Consistently reviewing what you’re doing, doubling down on what works, cutting what doesn’t, and reprioritising accordingly.

We're here to help you unlock the results you're looking for, by focusing on the areas where you need the most support.

Is the P&P Accelerator right for you?

To ensure that you get our undivided attention, receive a great experience, and generate outstanding results, we only coach a small number of clients at any given time. 

This allows us to focus on adding significant value to your business. Joining the P&P Accelerator is a unique opportunity, with strictly limited availability. 

The P&P accelerator is great for companies who…

  • Provide solutions that solve problems for businesses.

  • Understand the value of content marketing but need guidance to implement it effectively.

  • Want to have more control over the future of their marketing and customer acquisition.

  • Are committed to investing the time and resources required for success, either with existing talent or through hiring/outsourcing.

  • Understand that sustainable results take time and are willing to follow through on the commitment.

  • Bonus: have customers with an average lifetime value of $2,500 or more.

Meet the founder

Joining the P&P Accelerator gives you direct access to Callum Armstrong - avid entrepreneur, environmental philanthropist, and content marketing specialist.

Over the past 5+ years, Callum has been at the helm of multiple companies, spearheading their creation, growth, and successful sale. His diverse business experience has afforded him a panoramic view of the commercial landscape, enabling him to identify opportunities and navigate challenges from various angles.

Within the realm of content marketing, he has worn many hats: strategy consultant, freelance writer, editor, marketing manager, agency owner, and coach.

Outside of for-profit business, he runs a charity called The Reforestation Fund that helps consumer brands and eco-conscious consumers to seamlessly support community environmental projects around Aotearoa (New Zealand). He also provides free marketing training and support to environmental charities through P&P as another way of giving back.

“We’re living in the age of entrepreneurship. It’s one of the most effective ways to make a difference in the world and bring dreams to life. But attention is a scarce resource these days. By working with Paste & Publish, your business can get better at attracting your ideal audience and converting them into customers. And in doing so, you’re helping us to do more good for the environment. I look forward to hearing from you.”

- Callum Armstrong, founder of Paste & Publish

Your assurance of quality

We're committed to your content marketing success. Our dedication to our core values of sincerity, transparency, and custodianship forms the foundation of the following guarantees:

  • We’re committed to delivering coaching tailored for your unique content marketing needs. This means providing contextual advice and guidance that reflects your business's realities, not generic, one-size-fits-all strategies. If at any point you feel your coaching isn't customised to your needs, we will revisit your strategy to better align with your goals.

  • Content marketing evolves rapidly. We pledge to stay at the forefront of these changes, sharing the latest trends, strategies, and best practices relevant to your business. If you ever feel out of the loop during the course of our engagement, we will arrange additional briefings to bring you up to speed at no extra cost.

  • We value an open, ethical partnership. This means clear communication, respecting your insights, and upholding the highest levels of integrity in all our dealings. We will always prioritise your best interests and treat your brand as if it were our own. If you ever feel that our commitment to transparency is lacking, we promise to re-evaluate our processes to ensure open, honest communication.

Steps to success

  • Apply: Fill out the contact form at the bottom of this page to start the conversation.

  • Introduction call: We'll schedule a short 15-20 minute intro call to learn more about your business and challenges.

  • Discovery: If we both feel that we’re a good fit to work together, you will be invited to provide more information about your business and marketing goals.

  • Pricing: Based on the information shared, we will send you a proposal designed to help you achieve your goals.

  • Onboarding: If you decide to proceed, we will then take a deep dive into your business and begin the onboarding process.

  • Planning: Once you’re onboarded, we will work together to create a solid strategy and rollout plan for growth over the next 3-12 months.

  • Ongoing coaching: After completing the strategy and planning phase, our engagement typically shifts into an ongoing coaching relationship, if this is required. Depending on the service level agreed, that usually means regular Zoom calls where we focus on key areas and refine your priorities, and behind the scenes support via email and Loom videos.

Apply to work together

If you're keen to get our help, please fill out the contact form below and we’ll be in touch.