Evergreen Leads
Join our growth programme, and we’ll work with you to go:
From not knowing when your next client will sign up…
… To owning a 24/7 customer-getting machine that works in your sleep.
By doing effective online marketing using the 3 step fishing method.
For B2B service providers. Starts 15th April, 2024. Results guaranteed.
Email our Managing Director, Callum Armstrong (callum@pasteandpublish.com) to find out if this programme is right for you.
Do any of these sound familiar?
“I don’t know where the next customer will come from. Referrals and networking are working, but it’s unpredictable.“
“I don’t know how to do online marketing. It’s not my skillset; it’s confusing, complex, and outsourcing it is expensive.”
“I’m not ready to lay out a whole lot of money for marketing when there's no guarantee of results.”
“The client leads we’re getting are a mixed bag, and we need to attract the right people.”
“When we have done online marketing, the leads we’ve gotten haven’t trusted us much because they don’t really know us - which makes it hard to get the sale.”
If so, this might be the right solution for you.
Online marketing is a lot like fishing…
To catch fish, you need to:
Decide which types of fish you’re targeting and learn what appeals to them (e.g. what size of net or types of bait/lures they are likely to bite).
Get the right equipment and configure it to be perfect for your needs (e.g. fix the holes in your net, get the right bait, or buy a decent lure and set up your rig properly).
Cast your line or net into the water, test different locations and tactics, and double down on what works.
If you don’t do it in this order, you’re not very likely to succeed.
Marketing is very similar. To get customers online, you need to:
Decide who your ideal customers are, and learn what appeals to them.
Refine the messaging on your website, downloads and automated emails to be a no-brainer for them to do business with you.
Get your offers and content in front of the right people so they can get to know, like and trust you - then enquire about your services. Test different tactics and double down on what works.
Evergreen Leads is designed to help you do this in your business.
There’s not much point in going fishing if you don’t have the right equipment…
… And it’s also easy to waste lots of time and money on promoting your business without having a compelling website and an automated way of warming up leads before they get in touch with you.
Sure, you might get some results. But you’re more likely to leave most of the opportunity on the table.
Just like catching fish, you have a few options to get results with your marketing:
Figure it all out on your own (do this if you don’t mind coming home empty-handed and not knowing what went wrong. Sure, you can consume content on how to go fishing/get customers online - or buy the latest shiny object that promises results - but it’s all on you).
Get training and guidance from people with experience (do this if you want to get results faster and build a lasting foundation for growth in your business. Or, in the fishing example, to feed your family long-term).
Buy some fish from the shop (do this if you’d rather just pay to make the problem go away, you don’t mind spending significantly more, and you understand the consequences of outsourcing such a key part of your growth. Great marketing agencies and contractors are out there, but you’re often leaving it up to chance).
Joining the Evergreen Leads coaching programme is like choosing option 2. You get results that last, you build your marketing team and capabilities, and you do all this at a fraction of the cost of outsourcing it properly.
The solution? Evergreen Leads.
In this programme, you will transform your website and online marketing activities into a reliable source of warm sales enquiries from people who already know, like and trust you. When you have this in place, growth is so much easier!
Evergreen Leads is split into two stages:
Stage 1: improve or build your website, develop an irresistible ‘lead magnet’ download, and create a sequence of automated emails so that you have a compelling way to warm up and convert your ideal customers. Think of this as your fishing net. You need the right setup to catch fish reliably - it’s the same with digital marketing.
Stage 2: promote your business to new audiences and invite them to take the next step in your sales process. With the right foundations in place to convert leads into customers, your marketing can focus on getting in front of the right people, letting them build trust with you, and becoming a customer when they’re ready to buy.
Start with stage 1. Set up the right foundations for long term growth, and then we can help you to find the best way to rollout your marketing and get consistent results.
What guaranteed outcomes can you expect?
(From stage 1 of Evergreen Leads)
A practical and useful messaging strategy document to ensure that all marketing communications are on point.
An improved website that clearly communicates why your offer is a no-brainer for your ideal customers.
An irresistible, high-quality ‘lead magnet’ download (e.g: checklist, template, ebook, whitepaper) to capture the email addresses of leads that aren’t quite ready to do business with you just yet.
A compelling sequence of automated emails that builds trust with your leads so that you’re more likely to get their business when it comes time to buy.
A network of pre-vetted marketing specialists to help you get more done with less of your time required (optional).
Clarity over your marketing strategy to get your business in front of new audiences and bring in customers.
We guarantee that if you join stage 1 of Evergreen Leads and don’t have these outcomes by the end of the three-month programme, we will continue working with you at no extra cost until you do.
There are some conditions you need to be aware of:
You must follow our recommendations and track all work
You must communicate with your coach throughout
You must give a good, honest effort for the duration of the program
If you can do these three things, we guarantee that you will have a compelling online marketing foundation to grow your business from.
So you never have to worry “is this gonna work?”
Yes.
It will.
We guarantee it.
What you get
When you join stage 1 of Evergreen Leads, you get comprehensive support and accountability to reach these outcomes.
Here’s what’s included:
Training, tools and templates: fast-track your results by using our proven templates, checklists and training videos. You get lifetime access to these resources (even after the programme is finished), plus free upgrades whenever we add extra resources for future clients.
12 live group coaching calls: we host 4 live calls (via Zoom) every month. Bring your burning questions, biggest challenges, and content that you’d like feedback on to these calls.
Unlimited 1:1 email-based feedback and support: you can email us any time during the coaching programme with your marketing questions, and we’ll be there to guide you and provide advice that’s specific to your situation (fair use policy applies).
Accountability check-ins: it can be easy to get busy and not make progress. We check in with you each week to celebrate your wins, unblock barriers to success, and provide further support to help you reach the guaranteed outcomes.
Private community group: alongside all this help, you’ll also be part of a supportive community where you can build relationships with other like-minded businesses, get feedback and peer support, and grow together.
Introductions to vetted specialists: we can connect you with experienced marketing professionals where you need outside help on parts of your marketing (e.g. copywriting, design, virtual assistance) if you wish to get more done using less of your time. This is entirely over to you.
This programme is ideal for you if…
You’re a B2B service provider (you solve problems for businesses). E.g. professionals, agencies, consultants, coaches, SaaS.
You value sustainable, lasting solutions > shiny objects. You want to set up quality foundations for long-term growth, not just big promises.
You have a base of happy customers and a genuine desire to help more clients (if you don’t have any customers yet, this is not the programme for you).
You’re proactive, responsive, and open to learning.
Bonus: you’re already doing marketing, have a basic website, and an allocated budget for growth - but what you’re doing isn’t generating results and making it work is a priority.
P&P client testimonials
“Working with Callum at Paste & Publish has given me the confidence to step up in our company and take charge of our marketing needs. His knowledge and experience in the industry provided answers to all my questions, no matter how left field. I especially enjoyed the group sessions, which I found very supportive and positive, where we discussed our marketing needs and reviewed each other’s campaigns. This was a valuable learning platform that provided me with essential feedback and kept me on the right track.”
Rebecca Dyson, Manager at Lakes Consultancy (commercial landscaping contractors)
“Callum is incredibly knowledgeable and is also a gifted teacher and strategist… I have learned more from him in the past year than I had in 10 years running my own business before working with LedgerGurus.“
Kelley Birrell - Content Manager, LedgerGurus (ecommerce accounting firm)
“The insights gained from understanding our customer persona, auditing our website, and strategizing our marketing funnel have been transformative for QualGroup. Your program has not only refined our approach to content creation but has also streamlined our marketing activities, focusing our efforts where they truly count… Thank you for the invaluable guidance and practical tools that have significantly impacted our marketing strategy.“
Vijo Madappilly Jose - Director, QualGroup (commercial cleaning firm)
“Callum and the team at Paste & Publish are a cut above the rest, real content marketing unicorns. In only 18 months, they’ve built a strong content foundation that is delivering tens of thousands of visits per month to our blog and feeding our funnels with hungry leads for our sales team to call each day.”
Denym Bird, Growth at A2X (accounting automation app - done for you service)
“Working with Paste & Publish has allowed us to accelerate our content strategy. The collaboration has helped us develop solid strategies in a competitive, technical category. The team is honest, committed to delivering on time and always brings new ideas.”
Head of Marketing, global health and wellness brand (name redacted - done for you service)
How to sign up
Apply: Send through a request to join by emailing callum@pasteandpublish.com or filling out the form below. If you have any questions that you’d like answered, please send them through.
Discuss: We’ll answer any questions you may have and ask you a few questions to ensure that this programme is the right fit for your needs.
Onboarding: Complete the signup process and get ready for the April 15th launch.
Apply now
Email callum@pasteandpublish.com to find out if this programme is right for you, or enter your details in the form below and we’ll get back to you.