Case Study: NZ Health & Wellness
This case study illustrates how we helped a New Zealand based health and wellness brand to generate thousands of organic visitors each month, grow their mailing list, and convert this attention into sales.
“Working with Paste & Publish has allowed us to accelerate our content strategy. The collaboration has helped us develop solid strategies in a competitive, technical category.
The team is honest, committed to delivering on time and always brings new ideas.”
- [Name Redacted], Head of Marketing
Overview
Due to the highly competitive nature of our client’s industry, and the strategic advantage that Paste & Publish’s services have provided, we are unable to reveal the company name or specific products that they provide.
This client sells on all Amazon marketplaces throughout the world, and was generating the vast majority of their sales from this channel before we started working together. When Paste & Publish was engaged in November 2020, our goal was to reduce the company’s reliance on Amazon as an income source by investing in growing their ecommerce website.
The Ask.
Show up at the top of Google for the right keywords.
Follow a specific set of brand guidelines to ensure consistency of deliverables.
Provide strategic input to ensure that we are focusing on the right content marketing activities to drive ROI.
Provide an outsourced content planning and production service to allow the client’s business to scale up without large overhead commitments.
Our Solution.
Undertake in-depth keyword research and mapping to identify the keyword clusters that potential customers are searching at each stage of the buying process.
Prioritize which keywords to target with new blogs each month by identifying the ‘lowest hanging fruit’.
Write top quality, well researched, on-brand content to win top rankings for these topics.
Provide an ongoing stream of new ideas and suggestions to test for increasing conversion rates.
Write compelling product pages and other high purchase-intent pages to drive sales.
Produce a monthly newsletter to nurture customer relationships, get more eyeballs on their content, and increase lifetime value.
The Outcome.
10,000+ extra new visitors each month
493% increase in organic traffic in less than 24 months
Winning top spots on Google
405% increase in top 3 keyword rankings and a 174% increase in top 10 keyword rankings
A lucrative mailing list:
Every time we send a newsletter, it generates 10-20x the cost of creation in sales revenue, and helps to increase long-term customer loyalty.
Scalable marketing team
By engaging Paste & Publish for content marketing (and different agencies for other marketing services), our client has been able to rapidly grow their brand without taking on significant staffing commitments.